Marketing Graffitti and Argentine Wine


What does graffiti have to do with wines?  We will get there in a minute or two. There are two new wines from Argentina listed at the LCB and some local stores. This is not normally noteworthy. The way these wines are being put to market, is however, a little unusual. It even involves putting graffiti on a wall in Toronto.
The wines first. These wines are made by Graffigna, Argentina’s second oldest winery, established in 1870.  Graffina is located in the San Juan Valley, which is at high altitude, and has a hot dry climate. The region is north of Mendoza and borders on Chile.
The first wine is a 100% Malbec,  aged in both French and American oak. Here are the tasting notes from the winery.
Color: deep red with violet highlights.
Aromas: of great complexity with very ripe dark
berries, a touch of black pepper and spicy fragrances.
Palate: well integrated delicate ripe tannins and
complex finish with hints of coffee, vanilla and toast.
Suggested Retail around $14.00.
The second wine is a Pinot Grigio. The following tasting note is from the LCB site and we have included the SKU to make it easier to find. We did find this much fuller than most Italian versions.
This is a great value Argentinean Pinot Grigio with spice, pear and ripe citrus aromas on the nose. It is slightly fuller in body than most Italian versions, which makes it a great white wine for meat.
SKU: #915918
Legacy Liquor Store is doing a tasting of these wines Dec 26th, try them out before you buy.
Now for the graffiti part. The importer and the winery have hired a street artist, ‘Jaz’, to paint a mural on a wall in Toronto. To quote the press release,
“Jaz’s vibrant work can be seen on the streets of cities around the world, from Madrid to Montevideo. With this launch event, Graffigna brings together two of Argentina’s most powerful cultural expressions for Canadians to enjoy”. The importer toured the country with paintings from this artist to showcase both the wines and the art. We will let the art speak for itself, as we do not know how many points to give it. Oh right, you don’t give points to works of art. We attended this tasting in the wine room at Cin Cin on Robson.


About Frank Haddad

Advanced Certificate in Wine and Spirits from the Wine and Spirit Education Trust. Professional Spirits from WSET. Certified Specialist of Wine and Certified Specialist of Spirits from the Society of Wine Educators. French Wine Society. International Sommelier Guild,. and WSET Diploma Student. Certified Sake Professional Executive Director Modernize Wine Assoc of BC
This entry was posted in Argentina wines, food and wine pairing, Malbecs, South American wine, wine tasting and tagged , , , , , , , . Bookmark the permalink.

1 Response to Marketing Graffitti and Argentine Wine

  1. Pingback: Marketing Graffitti and Argentine Wine : ArgentineWines.Com

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