Jackson-Triggs Wines Help Support Canadian Olympic Team

When we discover a chance to drink wine and support a good cause at the same time, it’s a foregone conclusion that we’ll be heading to the liquor store. And here’s one we just had to pass along.

Making a debut on the July long weekend (Saturday, June 30) are two commemorative wines from Jackson-Triggs. Named Esprit to capture both the French and English connotations of the word ‘spirit,’ Jackson-Triggs hopes these wines will also symbolize the dedication, passion, and artistry of that venerable tradition, the Olympic Games.

Launching with a Merlot and a Chardonnay, Esprit is the result of a partnership between Jackson-Triggs and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). Every bottle sports a stylish label as well as the Vancouver 2010 emblem. And on June 30, some of Canada’s top Olympic hopefuls will be on hand to autograph bottles and hand out limited edition collector pins.

At $12.95, we expect these wines to be a solid deal, but the really cool part is that a portion of the proceeds from each bottle will be donated to help support the Vancouver 2010 Olympic and Paralympic Winter Games and our Canadian Olympic Team in 2010. Besides, the labels look neat as well.

Special signings occur at the following BC Liquor Stores:
Park Royal Store, West Vancouver, from noon to 3:00pm
Cambie Store, Vancouver, from 4:00 pm to 7:00 pm
Fort Street Store, Victoria, from 1:00 pm to 5:00 pm
Orchard Park Store, Kelowna, from 1:00 pm to 5:00 pm
Pine Centre Store, Prince George, from 1:00 pm to 5:00 pm

About Frank Haddad

Advanced Certificate in Wine and Spirits from the Wine and Spirit Education Trust. Professional Spirits from WSET. Certified Specialist of Wine and Certified Specialist of Spirits from the Society of Wine Educators. French Wine Society. International Sommelier Guild,. and WSET Diploma Student. Certified Sake Professional Executive Director Modernize Wine Assoc of BC
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