Love and Wine: A Thirst for Romance?

The classic fairy tale of discovering a message in a bottle just took a new turn – a pretty weird one.

Here’s the premise. You’re lonely and looking for romance. Grab yourself a bottle of Soif de Coeur wine – the blue label for guys, pink for girls (give me strength) – in your choice of red (Merlot/Cabernet Sauvignon), rosé (Cabernet Sauvignon/Merlot), or white (Sauvignon, which presumably means Sauvignon Blanc but we’re not promising that).

Pour yourself a glass – a big one, because what you’re really trying to do isn’t to sip some vino, it’s to find the secret code printed on the back of the label. Dick Tracy get out the decoder ring – quick! Once you have the special code, you register online and get matched up with the person of the opposite gender who is presumably also sitting at home, alone, lonely, and bored – not to mention feeling a bit lightheaded.

Apparently the wine costs a mere three Euros – cheap to find your soul mate but you might still have more success with a pumpkin and a glass slipper.

PS: Decanter.com reports 350,000 bottles of Soif de Coeur wine have been sold to participating supermarkets since the product’s soft launch on March 21st,2007, and that the site claims 90 visitors per day with ten per day registering and three meetings per day resulting.

Advertisements

About Frank Haddad

Advanced Certificate in Wine and Spirits from the Wine and Spirit Education Trust. Professional Spirits from WSET. Certified Specialist of Wine and Certified Specialist of Spirits from the Society of Wine Educators. French Wine Society. International Sommelier Guild,. and WSET Diploma Student. Certified Sake Professional Executive Director Modernize Wine Assoc of BC
This entry was posted in wine and romance and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s